The Secret Ingredients to that Retailer Listing Webinar

This webinar is aimed at food and drink producers looking to increase their visibility, develop winning social media strategies and be pitch perfect ready for that meeting with the buyer.

We will hear from food and drink industry experts who will share their knowledge and experience and answer those all-important questions:

Jay Norbury, Director at Sally Social Digital Marketing

Karen Green, Director at the Food Mentor

Adrian Boswell, Buyer at Selfridges

How do you make your brand stand out?
With increasing consumer choice and with dwell time of less than 1.5 seconds on each ad, visibility is key.

Jay will share her experience and tips from creating the mindset shift needed to be a hit on social media, through to optimising your accounts for attracting and keeping followers and ultimately increasing sales.

Are you considering pitching to a retailer?
Have you got your 10-minute pitch planned? With numerous online sales opportunities available that involve just 10 minutes, what do you include and what do you leave out?

From your approach, through to the questions you should ask the buyer, Karen will share her top tips for becoming pitch perfect.

As a fine food retailer, world renowned Selfridges is at the forefront of introducing new and exciting products from around the world to delight their customers.

Adrian Boswell, Fresh Food and Concessions Buyer, will share his advice to those seeking a retailer listing, what his criteria for selection are and, once selected, the process of on boarding.


2pm – Welcome – Alex Bavin, Select Lincolnshire

2.05 – Jay Norbury, Director, Sally Social Digital Services – Strategies for making your brand stand out

2.30 – Karen Green, Director, Food Mentor – How to create that pitch winning formula

2.55 – Adrian Boswell, Fresh Food and Concessions Buyer, Selfridges – Understanding the criteria for the selection

3.15 – Q&A

3.30 – Close

Jay Norbury, Director, Sally Social Digital Marketing

Jay is a Digital Entrepreneur and runs Sally Social Digital, a facebook advertising and email marketing agency for food and lifestyle brands who want to grow their social presence and revenues online.

She is also the founder of the Social Media Circle – a digital marketing school for entrepreneurs and the Facebook Ads Mastery.

A former Retail Buyer & Marketing Strategist for leading UK Supermarket, Sainsbury for 25 years, Jay now lives in France where her agency operates from.

Adrian Boswell, Buyer, Selfridges

A fishmonger by trade, Adrian has held down roles as a Retail Admin Assistant, Allocator, and Merchandiser before moving into the world of Buying.

Prior to his current role as a Senior Food Buyer, Adrian worked his way up through the ranks as a Buyers Admin and Assistant Buyer. Here he has spent the last 20 years gaining experience in premium fresh food retail.

Adrian has extensive knowledge of the different food areas, including cheese, deli, fresh fish, smoked fish, caviar, truffle, meat & poultry, F&V and more recently health & wellbeing.

Karen Green, Director, Food Mentor

Karen Green is a business mentor, speaker and author of the best-selling book “Recipe for Success – the Ingredients of a Profitable Food Business”.

She has a wealth of commercial experience, having worked as a buyer for both Tesco and Boots covering foods as diverse as fish to eggs from vitamins to drinks.

In 2016, Karen decided to relocate to the south of France and she launched Food Mentor. The business provides support to food businesses whether start-ups or established businesses who want to develop and grow within the UK grocery space. She has had great success mentoring and providing hands on support to get the listings for her clients. Karen is also a Virgin start up business mentor.

She is a well-known speaker within the UK food and drink space, speaking at events such as IFE, National Convenience show and others. She delivers training workshops for Virgin Start up and Enterprise nation covering topics around sales and marketing. She is also a judge for Great Taste Awards, Grocer Own Label Awards and the Quality Food Awards .

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